(All-new site coming March 1, 2012.)
Welcome! This is where I stash a few favourite ads… coincidentally, all written by me.
A quick word from the then-Regional CD of Bates-Asia, later JWT Global Creative Director for Unilever:
“Barry is a unique talent who will try to find an idea no matter what… he can do great things on tough briefs with almost no means. Easy-going and a pleasure to work with. Sly wit. Enormous motivation.”
(Letter in “TESTIMONIALS” at top of page.)
The Work’s the Thing
Below you’ll find some favourite pieces covering the full media spectrum, brief work history, two short testimonials, and share-buttons (please do). Or you can just dive straight into the categories at right. From mobile to mass, from direct to digital, it’s all there. Have a look, and let’s chat… >>>
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Print: Dove ‘Real Beauty’, Asian campaign. Print one, below, addresses common Asian ‘dark skin’ stigma. (Referenced by Ogilvy Regional CD for Unilever Asia, above, in “TESTIMONIALS.”) Four other ads in “Print – Dove” category at right.
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Hong Kong Disneyland’s Grand Opening TVC — wrote/directed ending voice-over:
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Wrote this 30-page HSBC site, including investment content, print ads, banners and mobile contest (see “Integrated – Microsite…” above right):
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Long-copy Ad Agency house ad — Panel 1 of 4:
Continues above-right in “Print – ad agency” category >>>
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Wrote letter and developed envelope idea for this Microsoft adCenter DM:
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Whatever your goal, I’ll do my utmost to see it succeed
You’re project will benefit from powerful insights drawn from my rare blend of creative, business and international experience:
1. Crafted copy at Ogilvy, JWT, Bates and Wunderman, rising to Senior Brand Writer;
2. Led Exxon Lubricant’s China market-entry project (on time & budget);
3. Volunteered as a Business Lecturer in China for one year; and
4. Achieved rare GMAT results prior to MBA — high in both creative and analytical thought.
(I was also a former volunteer firefighter for eight years — sorry, calendar still in Photoshop.)
Another quick testimonial, this one from a Regional Creative Group Head / Senior Creative Partner at Bates-Asia:
“Barry’s life is rich enough to dig deep and find answers to questions within the toughest of briefs. Self-effacing wit and strong work ethic. Hire him — you’ll be glad you did.”
By the way, I hope I haven’t been too bombastic. I’ve seen sites where copywriters tactlessly beat their chests, spouting “I’m the greatest!” and such — then blatantly push you to contact them, like telling you to e-mail barry@hillcopy.com for powerful, different, insightful concepts and copy. Disgusting!
Which reminds me… one last word, from Ogilvy’s Regional CD for Unilever, Asia:
“Steps up to the plate. Finishes mission impossible. If you’re looking for a copywriter who’s going to be there when you really need him, you need Barry.”
To learn more, please check out “Me and my cars” at top-of-page. Or just head off to your category-of-interest, above-right — hope to hear from you soon. Cheers.
