Hey, thanks for stopping by. This is where I stash a few favourite ads – coincidentally all written by me, Barry<meta name=”p:domain_verify” content=”9d9f5ce20892402ed96f731464e503fd” />
Hey, thanks for stopping by. This is where I stash a few favourite ads – coincidentally all written by me, Barry Hill.
First up, the things you probably really want to know:
Major Clients: The Economist, Dove Campaign for Real Beauty, Microsoft, Disney, HSBC, Scotiabank, Kraft, KFC, Nokia, Rogers Mobile, Heineken, Shell, BP USA, InterContinental Hotels, many more
Media by Experience: Web, Print, Long Copy, DM, SEO-Content, Facebook, Mobile, TV VOs, PPC/Google Adwords (Writer and Vendor)
Industries: Banking, FMCG, Tech, Mobile, Fuels, Entertainment, Hospitality, Tourism, Food, Auto, Industrial, many more
Profile: Copywriter with the added benefit of sophisticated business understanding (Ivey MBA — Advertising, Investment, Tech & more)
(Also occasionally available for projects in Sarnia and London, ON.)
(New site Fall 2013)
to arrange a chat.
“Barry is a unique talent. He can do great things on very tight briefs with almost no means. An ideas man. Easy-going and a pleasure to work with. Sly wit. Enormous motivation.” (Other humbling praises can be found in Highly Recommended, top of page.)
Creativity, Business and Technology
My three loves. Combining them is what gets me up every morning. (Sometimes a kick from fourth-love helps too.)
The Work’s the Thing
Below you’ll find a smattering of favourite ads, a brief background, short testimonials, and share-buttons (please do). Or you can just dive straight into the categories at right. You can also see a Facebook version here, but why not save that for later….
I can work by the hour, per-project, contract, or full-time. Urgent/Short-term work a specialty. Click here to arrange a no-pressure chat.
A career favourite:
Print: Dove ‘Real Beauty’, Asian campaign. Print one, below, addresses common Asian ‘dark skin’ stigma. (A formidable challenge referenced by Ogilvy Regional CD for Unilever Asia, above, in “RECOMMENDED.”) Four other ads in “Print – Dove” category, 1.1, above-right.
A favourite banner ad headline:
Hong Kong Disneyland’s Grand Opening TVC — wrote/directed ending voice-over:
Wrote this 30-page HSBC site-within-site, including investment content, related print ads, banners and mobile contest (see “Integrated – Microsite…” above right):
Whatever your project, I can provide engaging insights from my rare blend of creative, business and tech experience:
1. Crafted copy at OgilvyOne, JWT, Bates/141 and Y&R/Wunderman, rising to Senior Brand Writer;
2. Co-founded/Co-managed an LA record company, later selling it to Disney;
2. Led Exxon Lubricant’s China market-entry project (on time & budget); and
4. Achieved rare GMAT results prior to MBA — high in both creative and analytical thought.
(I was also a volunteer firefighter … sorry, calendar still in Photoshop.)
Another quick testimonial, this one from a Regional Creative Group Head / Senior Creative Partner at Bates-Asia:
“Barry’s life is rich enough to dig deep and find answers to questions within the toughest of briefs. Self-effacing wit and strong work ethic. Hire him — you’ll be glad you did.”
By the way, I hope I haven’t been too bombastic. I’ve seen sites where copywriters tactlessly beat their chests, spouting “I’m the greatest!” and such — then blatantly push you to contact them, like telling you to e-mail firstname.lastname@example.org for powerful, different, insightful concepts and copy. Disgusting!
Which reminds me… one last word, from Ogilvy’s Regional CD for Unilever, Asia:
“Steps up to the plate. Finishes mission impossible. If you’re looking for a copywriter who’s going to be there when you really need him, you need Barry.”
To learn more about me, please check out “Me and my cars” at top-of-page. Or just head off to your category-of-interest, above-right — hope to hear from you soon on 647 477 3903.