(All-new site coming March 1, 2012.)
Welcome! This is where I stash a few favourite ads… coincidentally, all written by me.
A quick word from then-RCD Bates Asia, later JWT’s Global CD for Unilever:
“Barry is a unique talent who will try to find an idea no matter what. He can do great things on very tight briefs with almost no means. Easy-going and a pleasure to work with. Sly wit. Enormous motivation.”
(Letter in “TESTIMONIALS” at top of page.)
Creativity. Business. Technology. My three loves. Work that combines any of them is the reason I get up every morning. (Sometimes a kick from my fourth love helps too.)
The Work’s the Thing
Below you’ll find some favourite pieces covering the full media spectrum, brief work history, two short testimonials, and share-buttons (please do). Or you can just dive straight into the categories at right. From mobile to mass, from direct to digital, it’s all there. Have a look, and let’s chat… >>>
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Print: Dove ‘Real Beauty’, Asian campaign. Print one, below, addresses common Asian ‘dark skin’ stigma. (Referenced by Ogilvy Regional CD for Unilever Asia, above, in “TESTIMONIALS.”) Four other ads in “Print – Dove” category at right.
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Hong Kong Disneyland’s Grand Opening TVC — wrote/directed ending voice-over:
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Wrote this 30-page HSBC site, including investment content, print ads, banners and mobile contest (see “Integrated – Microsite…” above right):
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Long-copy Ad Agency house ad — Panel 1 of 4:
Continues above-right in “Print – ad agency” category >>>
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Wrote letter and developed envelope idea for this Microsoft adCenter DM:
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Whatever your goal, I’ll do my utmost to make it happen
Your project will benefit from powerful insights drawn from my rare blend of creative, business and international experience:
1. Crafted copy at Ogilvy, JWT, Bates and Wunderman, rising to Senior Brand Writer;
2. Led Exxon Lubricant’s China market-entry project (on time & budget);
3. Volunteered as a Business Lecturer in China for one year; and
4. Achieved rare GMAT results prior to MBA — high in both creative and analytical thought.
(I was also a former volunteer firefighter for eight years — sorry, calendar still in Photoshop.)
Another quick testimonial, this one from a Regional Creative Group Head / Senior Creative Partner at Bates-Asia:
“Barry’s life is rich enough to dig deep and find answers to questions within the toughest of briefs. Self-effacing wit and strong work ethic. Hire him — you’ll be glad you did.”
By the way, I hope I haven’t been too bombastic. I’ve seen sites where copywriters tactlessly beat their chests, spouting “I’m the greatest!” and such — then blatantly push you to contact them, like telling you to e-mail barry@hillcopy.com for powerful, different, insightful concepts and copy. Disgusting!
Which reminds me… one last word, from Ogilvy’s Regional CD for Unilever, Asia:
“Steps up to the plate. Finishes mission impossible. If you’re looking for a copywriter who’s going to be there when you really need him, you need Barry.”
To learn more, please check out “Me and my cars” at top-of-page. Or just head off to your category-of-interest, above-right — hope to hear from you soon. Cheers.
