(All-new site coming Summer 2012)
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Thanks for stopping by. This is where I stash a few favourite ads — from Facebook to Mobile, from Web to Print — coincidentally all written by me.
A quick recommendation from JWT’s Global CD for Unilever:
“Barry is a unique talent who will try to find an idea no matter what. He can do great things on very tight briefs with almost no means. Easy-going and a pleasure to work with. Sly wit. Enormous motivation.”
(Humbling praise indeed. This and similar letters in “Highly Recommended” at top of page.)
Creativity. Business. Technology.
My three loves. Work that combines them is what gets me up every morning. (Sometimes a kick from fourth love helps too.)
The Work’s the Thing
Below you’ll find some favourite pieces covering the full media spectrum, a brief work history, two short testimonials, and share-buttons (please do). Or you can just dive straight into the categories at right. From mobile to mass, from direct to digital, it’s all here. Have a look around.
As you prefer, I can work by the hour or per-project. Let’s chat soon…
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A career favourite
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Print: Dove ‘Real Beauty’, Asian campaign. Print one, below, addresses common Asian ‘dark skin’ stigma. (Referenced by Ogilvy Regional CD for Unilever Asia, above, in “TESTIMONIALS.”) Four other ads in “Print – Dove” category, above-right.
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A favourite banner ad.
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Hong Kong Disneyland’s Grand Opening TVC — wrote/directed ending voice-over:
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Wrote this 30-page HSBC site-within-site, including investment content, related print ads, banners and mobile contest (see “Integrated – Microsite…” above right):
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Long-copy Ad Agency house ad — Panel 1 of 4:
Continues above-right in “Print – ad agency” category >>>
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Wrote letter and developed envelope idea for this Microsoft adCenter DM:
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Whatever your project, I can elicit engaging insights from my rare blend of creative, business and tech experience:
1. Crafted copy at OgilvyOne, JWT, Bates/141 and Y&R/Wunderman, rising to Senior Brand Writer;
2. Co-founded/Co-managed an LA record company, later selling it to Disney;
2. Led Exxon Lubricant’s China market-entry project (on time & budget); and
4. Achieved rare GMAT results prior to MBA in IT — high in both creative and analytical thought.
(I was also a former volunteer firefighter — sorry, calendar still in Photoshop.)
Another quick testimonial, this one from a Regional Creative Group Head / Senior Creative Partner at Bates-Asia:
“Barry’s life is rich enough to dig deep and find answers to questions within the toughest of briefs. Self-effacing wit and strong work ethic. Hire him — you’ll be glad you did.”
By the way, I hope I haven’t been too bombastic. I’ve seen sites where copywriters tactlessly beat their chests, spouting “I’m the greatest!” and such — then blatantly push you to contact them, like telling you to e-mail barry@hillcopy.com for powerful, different, insightful concepts and copy. Disgusting!
Which reminds me… one last word, from Ogilvy’s Regional CD for Unilever, Asia:
“Steps up to the plate. Finishes mission impossible. If you’re looking for a copywriter who’s going to be there when you really need him, you need Barry.”
To learn more, please check out “Me and my cars” at top-of-page. Or just head off to your category-of-interest, above-right — hope to hear from you soon.
