In addition to writing the text, navigation and various instructions concisely, clearly, on brand, etc, I also found and resolved issues in the logic flow between some screens while working with various supporting documents. (I’m highly detail-oriented by nature.)
Shoppers Drug Mart accepted the copy ‘first round.’ Agency rep said, “Client sent it back with very very few changes, which is fantastic. Job well done!” (E-mail available.) App now available on this link to iTunes.
