Hey, welcome to my “vintage site” — mercifully, it’ll be replaced soon. Meantime, apologies for minor UX issues. (FYI, some links that open samples are BLACK text if near red text.) For post-2016 samples, please connect with me via red links, below.

Profile:

  • A rare fusion of creative, technical, storytelling and business expertise (leading MBA) with small ego. 
  • Hand-picked by Ogilvy to write Dove’s pan-Asia Campaign for Real Beauty print ad series.
  • Progressed at four leading ad agencies. 

Contact: barry@hillcopy.comLinkedIn or Facebook.

Portfolio: See Categories at right, or just scroll down for a few samples.

Campaign for Real Beauty, Asia — An “intense” challenge per Ogilvy Regional CD in Highly Recommended, above. More in 0.0 – Dove ‘Beauty’ at right.dove-dark-skin-issue-b.jpg__________________________________________________

Page from a favourite BMO project, this one on Blockchain and China.

BMO Readymag China

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A personal favourite. (Coincidentally, also written by me.)

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Wrote all UX for two large U.S. banking apps (B2C & B2B) — see Category 1.2.

my set One-Swipe Balance

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Hedge Fund: Wrote pitchbook, website, more. Click below to enlarge.

TAHO, About us

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Renamed a national “positive” TV network (beat out two agencies).

yes tv logo small

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Hong Kong Disneyland’s Grand Opening TVC — wrote and directed voice-over, as Ogilvy’s sole Brand Writer for entire Park launch.

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Wrote this 30-page micro-site, including investment content, related print ads, banners and mobile quiz contest — see Category 2.0. ____________________________________________________________________________________

Ad agency house ad; this is panel 1 of 4; see Category 8.0 for more.

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A favourite banner headline:

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Developed envelope idea, wrote letter. ______________________________________________________________________

Thanks for sharing via buttons below.

 

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