Ready to hit the ground writing

  • A rare fusion of creative, storytelling, tech and business expertise (MBA, Ivey)
  • Hand-picked by Ogilvy to write Dove Campaign for Real Beauty print ad series
  • Brand Writer for Ogilvy’s entire Hong Kong Disneyland Park launch project
  • Versatile in media, brand, voice and industry
  • Progressed at four leading ad agencies

Contact: barry@hillcopy.comLinkedIn or Facebook

Please scroll below for portfolio highlights, or view Categories at right. (Apologies for recent issues within Categories, e.g., double images, black sample links. New site soon).

Campaign for Real Beauty, Asia — An “intense” challenge, per Ogilvy Regional CD (see Highly Recommended at top). More versions in 0.0 – Dove ‘Beauty’ at right.dove-dark-skin-issue-b.jpg__________________________________________________

Page from a BMO project on Blockchain and China. (Also named and wrote all launch materials for BMO’s new U.S. debit-card system, EasyPIN.)

BMO Readymag China

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Wrote all UX for two banking apps (B2C & B2B) — see Category 1.2.

my set One-Swipe Balance

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Hedge Fund: Wrote pitchbook, website and more. Click below to enlarge or see 1.1.

TAHO, About us

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Renamed a national “positive” TV network (beat out two agencies).

yes tv logo small

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Hong Kong Disneyland’s Grand Opening TVC — wrote and directed voice-over, as Ogilvy’s sole Brand Writer for entire Park launch.

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Wrote this 30-page micro-site, including investment content, related print ads, banners and mobile quiz contest — see Category 2.0. __________________________________________________

Ad agency house ad; this is panel 1 of 4; see Category 8.0 for more.

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A favourite banner headline:

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If you care to share, buttons are below!

 

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