Agency copywriter -- A rare blend of Creative, Business and Tech expertise

JWT’s Global CD for Unilever: "Barry can do great things on tough briefs. Sly wit. Enormous motivation. Humble. A pleasure to work with. An ideas man who knows the world of business."

Ready to hit the ground writing

  • A rare fusion of creative, storytelling, tech and business expertise (MBA in IT and Advertising, Ivey)
  • Hand-picked by Ogilvy to write Dove Campaign for Real Beauty print ad series
  • Brand Writer for Ogilvy’s launch of Hong Kong Disneyland Park ‘mega-project’
  • Versatile in media, brand, voice and industry
  • Progressed at four leading ad agencies

For recent or specific samples, just poke me at barry@hillcopy.comLinkedIn or Twitter.

Please scroll below for portfolio highlights, or view Categories at right. (Apologies for occasional issues within Categories, e.g., double images, black sample links. New site soon.)

Campaign for Real Beauty, Asia — An “intense” challenge, per Ogilvy Regional CD (see Highly Recommended at top). More versions in 0.0 – Dove “Beauty” at top right.dove-dark-skin-issue-b.jpg__________________________________________________

Page from a BMO project on Blockchain and China. (Also named and wrote all launch materials for BMO’s new U.S. debit-card system, EasyPIN.)

BMO Readymag China



Wrote all UX for two large banking apps (B2C & B2B) — see Category 1.2.

my set One-Swipe Balance


Hedge Fund: Wrote pitchbook, website and more. Click below to enlarge or see 1.1.

TAHO, About us


Renamed a national “positive” TV network (beat out two agencies).

yes tv logo small


Hong Kong Disneyland’s Grand Opening TVC — wrote and directed voice-over, as Ogilvy’s sole Brand Writer for entire Park launch.


Wrote this 30-page micro-site, including investment content, related print ads, banners and mobile quiz contest — see Category 2.0. __________________________________________________

Ad agency house ad; this is panel 1 of 4; see Category 8.0 for more.


A favourite banner headline:


Sharing is caring — buttons are below 🙂


%d bloggers like this: