(Scroll down for cross-section of work.)
Profile, short version: Sought by name to work on Dove Campaign for Real Beauty, and progressed at four leading ad agencies on two continents. Sophisticated grasp of investment, business and creative issues.
A quick quote from JWT’s (future-at-the-time) Global CD for Unilever: “Barry is a unique talent. He can do great things on tough briefs with almost no means. An ideas man. Easy-going and a pleasure to work with. Sly wit. Enormous motivation.” This and other humbling letters in “Highly Recommended” at left.
Print: Dove “Real Beauty” campaign Asia — the “intense” challenge referenced by Ogilvy Regional CD for Unilever Asia in Highly Recommended tab (left). You’ll find four other ads in Category 1.0: Print (General), Dove Real Beauty.
A favourite (coincidentally written by me).
Hedge Fund — Wrote pitchbook, website (TAHO.com) and more. Click this example below to enlarge, or click link in Categories, above left, for other pages.
Banking app for FNFG New York (see Category 0.2).
Renamed a national “positive” TV network, beating out two agencies (launch September 2014).
Hong Kong Disneyland’s Grand Opening TVC — wrote/directed ending voice-over.
Wrote this 30-page HSBC site-within-site, including investment content, related print ads, banners and mobile contest (see Category 3.1, Web). ____________________________________________________________________________________
Long-copy ad agency house ad — This is panel 1 of 4; remainder in Category 8.0.
A favourite banner headline.
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