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Barry Hill, MBA (Ivey)

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Category 4.0 – PR: HSBC GM in SARS Crisis

HSBC GM’s FULL-PAGE AD DURING HK ‘SARS’ CRISIS

March 18, 2015September 13, 2015B. Chill

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Categories

0.0 – PRINT (General): Dove
0.1 – WEBSITE *NEW*: Hedge Fund
0.15 – PITCHBOOK *NEW*: Hedge Fund
0.2 – APP *NEW*: New York Bank
0.3 – Brochure: Glencore VC
0.4 – Brochure: HSBC HNW
1.1 – Print: HSBC Brand & B2B 1
1.2 – Print: HSBC Brand & B2B 2
1.4 – Print: Commercial Banking
2.2 – Mobile/Social: VISA (Tw & FB)
3.1 – Web/Mobile: HSBC Crossover
3.2 – Web: Scotiabank SME Blogsite
3.4 – Web: Scotiabank Student Game
4.0 – PR: HSBC GM in SARS Crisis
5.0 – E–MAIL: VISA & Microsoft
6.0 – TV: YesTV; Disney & HSBC VOs
7.0 – DM: Shell B2B & Microsoft PPC
7.1 – DM: To YOU a la Simpsons
8.0 – PRINT EXTRA: Ad Agency
9.0 – WISE WORDS from Ad Masters

0.0 - PRINT (General): Dove 0.1 - WEBSITE *NEW*: Hedge Fund 0.2 - APP *NEW*: New York Bank 0.3 - Brochure: Glencore VC 0.4 - Brochure: HSBC HNW 0.15 - PITCHBOOK *NEW*: Hedge Fund 1.1 - Print: HSBC Brand & B2B 1 1.2 - Print: HSBC Brand & B2B 2 1.4 - Print: Commercial Banking 2.2 - Mobile/Social: VISA (Tw & FB) 3.1 - Web/Mobile: HSBC Crossover 3.2 - Web: Scotiabank SME Blogsite 3.4 - Web: Scotiabank Student Game 4.0 - PR: HSBC GM in SARS Crisis 5.0 - E--MAIL: VISA & Microsoft 6.0 - TV: YesTV; Disney & HSBC VOs 7.0 - DM: Shell B2B & Microsoft PPC 7.1 - DM: To YOU a la Simpsons 8.0 - PRINT EXTRA: Ad Agency 9.0 - WISE WORDS from Ad Masters

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