Hey, welcome to my “vintage site” — mercifully, it’ll be replaced soon. Meantime, apologies for minor UX issues. (FYI, some links that open samples are BLACK text if near red text.) For post-2016 samples, please connect with me via red links, below.
Profile:
- A rare fusion of creative, technical, storytelling and business expertise (leading MBA) with small ego.
- Hand-picked by Ogilvy to write Dove’s pan-Asia Campaign for Real Beauty print ad series.
- Progressed at four leading ad agencies.
Contact: barry@hillcopy.com, LinkedIn or Facebook.
Portfolio: See Categories at right, or just scroll down for a few samples.
Campaign for Real Beauty, Asia — An “intense” challenge per Ogilvy Regional CD in Highly Recommended, above. More in 0.0 – Dove ‘Beauty’ at right.
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Page from a favourite BMO project, this one on Blockchain and China.
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A personal favourite. (Coincidentally, also written by me.)
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Wrote all UX for two large U.S. banking apps (B2C & B2B) — see Category 1.2.
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Hedge Fund: Wrote pitchbook, website, more. Click below to enlarge.
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Renamed a national “positive” TV network (beat out two agencies).
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Hong Kong Disneyland’s Grand Opening TVC — wrote and directed voice-over, as Ogilvy’s sole Brand Writer for entire Park launch.
Wrote this 30-page micro-site, including investment content, related print ads, banners and mobile quiz contest — see Category 2.0. 
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Ad agency house ad; this is panel 1 of 4; see Category 8.0 for more.
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A favourite banner headline:
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Developed envelope idea, wrote letter. 
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