- A rare fusion of creative, business, tech and storytelling expertise
- Hand-picked by Ogilvy to write Dove’s Asian Campaign for Real Beauty print ad series
- Progressed at four leading ad agencies
- Versatile in voice, media, industry and more
Please scroll below for portfolio highlights, or view Categories at right. (Apologies for some stubborn issues within Categories, e.g., double images, or some sample links are black so please ignore red or other links).
Campaign for Real Beauty, Asia — An “intense” challenge, per Ogilvy Regional CD (see Highly Recommended at top). More versions in 0.0 – Dove ‘Beauty’ at right.__________________________________________________
Page from a BMO project on Blockchain and China. (I also named their new U.S. debit-card system, EasyPIN.)
Wrote all UX for two banking apps (B2C & B2B) — see Category 1.2.
Hedge Fund: Wrote pitchbook, website and more. Click below to enlarge or see 1.1.
Renamed a national “positive” TV network (beat out two agencies).
Hong Kong Disneyland’s Grand Opening TVC — wrote and directed voice-over, as Ogilvy’s sole Brand Writer for entire Park launch.
Ad agency house ad; this is panel 1 of 4; see Category 8.0 for more.
A favourite banner headline:
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