- Hand-picked by Ogilvy to write Dove Campaign for Real Beauty print ad series
- Brand Writer for entire Grand Opening of Hong Kong Disneyland Park
- Versatile in B2B, B2C, media, brand, voice and industry
- Progressed at four leading ad agencies
- Previous business background (MBA, Ivey)
For recent samples, just poke me at firstname.lastname@example.org, LinkedIn or Twitter.
Please scroll below for portfolio highlights, or view Categories at right (within which, click first image to see any additional images — apologies for bug causing occasional double images). New site coming soon….
Campaign for Real Beauty, Asia — An “intense” challenge, per Ogilvy Regional CD (see Highly Recommended at top tab). More versions in 2.0 – Dove Beauty, above right.__________________________________________________
Page from a BMO project on Blockchain and China. (Also named and wrote all launch materials for BMO’s new U.S. debit-card system, EasyPIN.)
Wrote all UX for two large banking apps (B2C & B2B) — see Category 1.2.
Hedge Fund: Wrote pitchbook and website. Click below to enlarge, or see 2.2.
Renamed a national “positive” TV network (beat out two agencies).
Hong Kong Disneyland’s Grand Opening TVC — wrote and directed voice-over, as Ogilvy’s sole Brand Writer for entire Park launch.
Wrote this 30-page micro-site, including investment content, related print ads, banners and mobile quiz contest — see Category 1.4. __________________________________________________
Ad agency house ad; this is panel 1 of 4; see Category 8.0 for more.
Sharing is caring — please use buttons below, merci.