Hey, welcome to my vintage site — mercifully, it’ll be replaced in mid-to-late 2020. Meanwhile, apologies for minor UX issues (and appearance). For recent samples, please connect via red links, below. Profile:
- A rare fusion of creative, technical, storytelling and business expertise (leading MBA) with small ego.
- Hand-picked to write Dove’s pan-Asia Campaign for Real Beauty print ad series by Ogilvy.
- Progressed at four leading ad agencies.
Portfolio: See Categories at right, or just scroll down for highlights.
A personal favourite. (Coincidentally, also written by me.)
Wrote all UX for two large banking apps (B2C & B2B) — see Category 1.2.
Hedge Fund: Wrote pitchbook, website, more. Click below to enlarge.
Renamed a national positive TV network — beat out two agencies.
Hong Kong Disneyland’s Grand Opening TVC — wrote and directed voice-over, as Ogilvy’s sole Brand Writer for entire Park launch.
Wrote this 30-page micro-site, including investment content, related print ads, banners and mobile quiz contest — see Category 2.0. ____________________________________________________________________________________
Ad agency house ad; this is panel 1 of 4; see Category 8.0 for more.
A favourite banner headline:
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