Ads, Overview (Home):

B in Nice zoomed

Hi, welcome to my soon-to-be-revamped site. Of course, “soon” is a relative term — so for samples of online work since 2012, please reach out to, or see a list on my LinkedIn profile. Thanks.

Profile, short version:  Hand-picked to work on some of the world’s most iconic campaigns and brands while progressing at four leading ad agencies on two continents. Sophisticated grasp of investment, business and creative issues.

A quick quote from JWT’s (future-at-the-time) Global CD for Unilever: “Barry is a unique talent. He can do great things on tough briefs with almost no means. An ideas man. Easy-going and a pleasure to work with. Sly wit. Enormous motivation.” This and other humbling letters in “Highly Recommended” at left.

You can also check out my Facebook page, or e-mail to arrange a no-pressure chat.


Print:  Dove “Real Beauty” campaign Asia — the “intense” challenge referenced by Ogilvy Regional CD for Unilever Asia in Highly Recommended tab (left). You’ll find four other ads in Category 1.0:  Print (General), Dove Real Beauty. dove-dark-skin-issue-b.jpg


A favourite (coincidentally written by me).


Hedge Fund — Wrote pitchbook, website ( and more. Click this example below to enlarge, or click link in Categories, above left, for other pages.

TAHO, About us


Banking app for FNFG New York (see Category 0.2).

my set One-Swipe Balance


Renamed a national “positive” TV network, beating out two agencies (launch September 2014).

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Hong Kong Disneyland’s Grand Opening TVC — wrote/directed ending voice-over.


Wrote this 30-page HSBC site-within-site, including investment content, related print ads, banners and mobile contest (see Category 3.1, Web). ____________________________________________________________________________________

Long-copy ad agency house ad — This is panel 1 of 4; remainder in Category 8.0.


A favourite banner headline.


Wrote letter and developed envelope idea for this Microsoft mailer. __________________________________________________________________________________________

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