- A rare fusion of creative, digital, technical and business (MBA) expertise — small ego, big ideas.
- Hand-picked to write Dove’s Campaign for Real Beauty print ad series for Asia by Ogilvy’s Regional CD / Unilever.
- Progressed at four leading ad agencies on two continents.
Portfolio: See Categories at right, or just scroll down for highlights…
JWT’s (future-at-the-time) Global CD for Unilever:
“[Barry] can do great things on tough briefs with almost no means. Enormous motivation. Sly wit. An ideas man who understands business. Easy-going and a pleasure to work with. (See Highly Recommended, top of page.)
Dove Campaign for Real Beauty, Asia — The “intense” challenge referenced by Ogilvy Regional CD for Unilever Asia. (See Highly Recommended).
A personal favourite. (Coincidentally, also written by me.)
Hedge Fund — Wrote pitchbook, website (TAHO.com) and more. Click example below to enlarge.
Wrote all UX and microcopy for two large U.S. banking apps (B2C & B2B) — see Category 1.2.
Hong Kong Disneyland’s Grand Opening TVC — wrote and directed voice-over, as Ogilvy’s sole Brand Writer for entire Park launch.
Wrote this 30-page micro-site, including investment content, related print ads, banners and mobile quiz contest — see Category 6.0. ____________________________________________________________________________________
Ad agency house ad; this is panel 1 of 4; see Category 8.0 for more.
A favourite banner headline:
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