Ads, Overview (Home):

B in Nice zoomed

“I’m not young enough to know everything.” – Wilde


Hi, and welcome to my soon-to-be-updated online book.

For NON-financial samples, please scroll down this page. For financial work across diverse segments, browse the red-font ‘Categories’ column at left. Recent work includes two US mobile banking apps (FNFG), a Cayman hedge fund (TAHO), and ongoing projects for a major Canadian investment house and a Private Wealth management firm. Since July 2016 I’ve been writing intranet content for one of the world’s premier investment firms, the Ontario Teachers’ Pension Plan.

A quick quote from JWT’s (future-at-the-time) Global CD for Unilever: “Barry is a unique talent. He can do great things on tough briefs with almost no means. An ideas man. Easy-going and a pleasure to work with. Sly wit. Humble. Enormous motivation.” This and other head-swelling letters in ‘Highly Recommended’ (above left).

BTW, check out my Facebook page, or e-mail to arrange a no-pressure chat.


Print:  Dove ‘Real Beauty’ Campaign Asia — the “intense” challenge referenced by Ogilvy Regional CD for Unilever Asia in Highly Recommended tab (left). You’ll find four other ads in Category 1.0:  Print (General), Dove Real Beauty. dove-dark-skin-issue-b.jpg


A favourite (coincidentally written by me):


Hedge Fund — Pitchbook, website (, more. Click example ‘About Us’ page below to enlarge, or click link at left for other pages:

TAHO, About us


300-screen banking app for FNFG New York (see Category 0.2):

my set One-Swipe Balance


Renamed a national ‘positive’ TV network, beating out two agencies (launch September 2014):

yes tv logo small


Hong Kong Disneyland’s Grand Opening TVC — wrote/directed ending voice-over:


Wrote this 30-page HSBC site-within-site, including investment content, related print ads, banners and mobile contest (see Category 3.1, Web): ____________________________________________________________________________________

Long-copy ad agency house ad — This is panel 1 of 4; remainder in Category 9.9, Print, General – Ad Agency:


A favourite banner headline:


Wrote letter and developed envelope idea for this Microsoft adCenter DM: __________________________________________________________________________________________

I hope to hear from you soon. (Share buttons directly below — please do!)