JWT's Global CD, Unilever: "Barry can do great things on tough briefs. Sly wit. Enormous motivation. A pleasure to work with. An ideas man who knows the world of business.” (More in "Highly Reco'd" tab, above.)

Hey, welcome to my vintage site — mercifully, it’ll be replaced in February. Meanwhile, apologies for any minor UX issues and appearance. For recent samples, please connect via red links below. Profile:

• A rare fusion of creative, technical, business and “storytelling” expertise (leading MBA, AI inclusive) — small ego, great value for money. 
• Hand-picked to write Dove’s Campaign for Real Beauty print ad series for Asia by Ogilvy’s Regional CD / Unilever.
• Progressed at four leading ad agencies on two continents. 

Reach out to barry@hillcopy.com, or check me out on LinkedIn or Facebook.

Portfolio: See Categories at right, or just scroll down for highlights…

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Dove Campaign for Real Beauty, Asia — The “intense” challenge referenced by Ogilvy Regional CD for Unilever Asia. (See Highly Recommended).

More at right in 0.0 Print (General): Dove. 

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A personal favourite. (Coincidentally, also written by me.)

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Hedge Fund — Wrote pitchbook, website (TAHO.com) and more. Click example below to enlarge.

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Wrote all UX and microcopy for two large U.S. banking apps (B2C & B2B) —  see Category 1.2.

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Renamed a national positive TV network, beating out two agencies.

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Hong Kong Disneyland’s Grand Opening TVC — wrote and directed voice-over, as Ogilvy’s sole Brand Writer for entire Park launch.

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Wrote this 30-page micro-site, including investment content, related print ads, banners and mobile quiz contest — see Category 2.0. ____________________________________________________________________________________

Ad agency house ad; this is panel 1 of 4; see Category 8.0 for more.

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A favourite banner headline:

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Developed envelope idea, wrote letter. ______________________________________________________________________

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