B in Nice zoomed

A quick two cents from JWT’s Global CD, Unilever: “Barry can do great things on tough briefs. Sly wit. Enormous motivation. A pleasure to work with. An ideas man who knows the world of business.” (See Recommended, above.)

Hey, welcome to my vintage site — mercifully, it’ll be replaced by Summer 2020. Meanwhile, apologies for minor UX issues (and appearance). For recent samples, please connect via red links, below. Profile:

B in Nice zoomed
  • A rare fusion of creative, technical, storytelling and business expertise (leading MBA) — small ego, great value. 
  • Hand-picked to write Dove’s pan-Asia Campaign for Real Beauty print ad series by Ogilvy’s Regional CD, Unilever.
  • Progressed at four leading ad agencies on two continents. 

Reach out to barry@hillcopy.com, or check me out on LinkedIn or Facebook.

Portfolio: See Categories at right, or just scroll down for highlights.


Dove Campaign for Real Beauty, Asia — The “intense” challenge referenced by Ogilvy Regional CD for Unilever Asia. (See Highly Recommended).

More at right in 0.0 Print (General): Dovedove-dark-skin-issue-b.jpg


A personal favourite. (Coincidentally, also written by me.)


Wrote all UX and microcopy for two large U.S. banking apps (B2C & B2B) — see Category 1.2.

my set One-Swipe Balance


Hedge Fund: Wrote pitchbook, website, more. Click below to enlarge.

TAHO, About us


Renamed a national positive TV network — beat out two agencies.

yes tv logo small


Hong Kong Disneyland’s Grand Opening TVC — wrote and directed voice-over, as Ogilvy’s sole Brand Writer for entire Park launch.


Wrote this 30-page micro-site, including investment content, related print ads, banners and mobile quiz contest — see Category 2.0. ____________________________________________________________________________________

Ad agency house ad; this is panel 1 of 4; see Category 8.0 for more.


A favourite banner headline:


Developed envelope idea, wrote letter. ______________________________________________________________________

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