Backstory […cue the trumpets]
- A rare fusion of creative, technical, storytelling and business expertise (leading MBA, small ego)
- Hand-picked by Ogilvy to write Dove’s Asian Campaign for Real Beauty print ad series
- Progressed at four leading ad agencies
Portfolio: See Categories at right, or just scroll down for a few samples. Apologies for minor unchangeable UX issues (e.g., links to work samples are black, so just ignore red links within sample pages).
Page from a favourite BMO project, this one on Blockchain and China. (Also named their new U.S. bank card system, EasyPIN.)
A personal favourite.
Wrote all UX for two banking apps (B2C & B2B) — see Category 1.2.
Hedge Fund: Wrote pitchbook, website and more. Click below to enlarge or see 1.1.
Renamed a national “positive” TV network (beat out two agencies).
Hong Kong Disneyland’s Grand Opening TVC — wrote and directed voice-over, as Ogilvy’s sole Brand Writer for entire Park launch.
Wrote this 30-page micro-site, including investment content, related print ads, banners and mobile quiz contest — see Category 2.0. ____________________________________________________________________________________
Ad agency house ad; this is panel 1 of 4; see Category 8.0 for more.
A favourite banner headline:
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