September 14, 2015

1.2 - UX, Mobile App, U.S. Bank

Three example screens from mobile retail banking app for FNFG New York (over 300 screens). Written using hundreds of pages of complex support material with daily changes. Also wrote Business Online Banking app and Copy Standards Guide.

September 8, 2015

3.3 - Brand & B2B, HSBC 2

B2B Ad for Institutional RRSP (a.k.a. Group MPF in Hong Kong)

March 3, 2015

3.2 - Brand & B2B, HSBC 1

Brand Positioning

March 3, 2015

3.1 - Brochure, HSBC HNW

Premier Banking Brochure

January 4, 2015

3.4 - Commercial Bank, HSBC

Commercial Banking Brochure

January 12, 2014

HSBC’s Global Guide for wealthy would-be immigrants. Please click, wait 5 seconds…

January 5, 2014 — 0 Comments

1.3 - UX Blogsite, Scotiabank

Wrote most of site, except ‘Your Advisor’ section and articles.

August 10, 2010

Global / Local Branding

April 30, 2008

1.4 - Web-Mobile Game, HSBC

Wrote entire microsite, investment overview pages, banners, SMS scripts, print (below), and Google AdWords text. Worked closely with IA and Digital Strategist.

January 5, 2008