September 14, 2015

3.3 - Brand & B2B, HSBC 2

B2B Ad for Institutional RRSP (a.k.a. Group MPF in Hong Kong)

March 3, 2015

3.2 - Brand & B2B, HSBC 1

Brand Positioning

March 3, 2015

1.9 - Online Student Game, Scotia

Wrote and co-concieved Scotiabank microsite, ‘The Cash-for-Class Challenge’:

April 30, 2013

Global / Local Branding

April 30, 2008

7.1 - DM: Simpsons to You!

(Early in my career this DM earned me several interviews and a job.) Welcome! Sit back and imagine…one day you receive a mysterious envelope that speaks straight to your pain-point…

March 5, 2008

Wrote this to promote IC Hong Kong’s top-rated view. Have also written for Disney Hotels (B2C & B2B) and Toronto Tourism.

March 1, 2008 — 0 Comments