2.0 - Dove 'Beauty' Print Ads

Dove – Challenging Asian stigma against ‘single eyelids.’

June 14, 2015

3.3 - Brand & B2B, HSBC 2

B2B Ad for Institutional RRSP (a.k.a. Group MPF in Hong Kong)

March 3, 2015

3.2 - Brand & B2B, HSBC 1

Brand Positioning

March 3, 2015

3.1 - Brochure, HSBC HNW

Premier Banking Brochure

January 4, 2015

3.4 - Commercial Bank, HSBC

Commercial Banking Brochure

January 12, 2014

HSBC’s Global Guide for wealthy would-be immigrants. Please click, wait 5 seconds…

January 5, 2014 — 0 Comments

Global / Local Branding

April 30, 2008

7.1 - DM: Simpsons to You!

(Early in my career this DM earned me several interviews and a job.) Welcome! Sit back and imagine…one day you receive a mysterious envelope that speaks straight to your pain-point…

March 5, 2008

Wrote this to promote IC Hong Kong’s top-rated view. Have also written for Disney Hotels (B2C & B2B) and Toronto Tourism.

March 1, 2008 — 0 Comments

1.4 - Web-Mobile Game, HSBC

Wrote entire microsite, investment overview pages, banners, SMS scripts, print (below), and Google AdWords text. Worked closely with IA and Digital Strategist.

January 5, 2008