Lee Clow – Global Chief Creative Officer, TBWA:
“I was very lucky to start in an agency saying ‘Lets do great stuff’,
not ‘This is trash, show me something better by tomorrow.’ “
At your agency, ask: Am I learning? Any good opportunities?
Apple only ran 1984 as an emergency
Be daring and make something that doesn’t look like anybody else – BE DIFFERENT
I view advertising as architecture in that people have to walk by it every day and live with it. So when you’re creating ads I think you have a responsibility to those people. Your advertising should assume a certain intelligence and sense of humor.
And it should be something you wouldn’t mind your kids seeing.
More from Jeff:
Good ideas not always recognizable in early stages
A good planner is like a good fishing guide
I’ve been totally blessed
David Droga CD
Best creatives are good observers of the world
Great creatives know when they have found a gold nugget
Dave Trott — IF YOU’VE GOT A BRILLIANT FACT, GET OUT OF THE WAY.
David Brent — “There is no ‘I’ in team work, but there is a ‘me’ if you look hard enough.”
BOB ISHERWOOD, S&S worldwide CD
His site: heresanidea.com
You can only rely on the power of a good idea. And that’s the business we’re in.
You can’t do great creative sitting at your desk. Get out on the beat.
Unknown — “[Bill Bernbach] (ddb’s “b”) was a creative leader who added much-needed class and distinction to this industry.”
“The more the words, the less the meaning, and how does that profit anyone?”
King Solomon, ca. 935 B.C., Ecclesiastes 6:11
Unknown – “Better your creative mind be the interesting cluttered attic of experience, than the organized oppression of a new library.”
PURSUE FAILURE (Jim Aitchinson?)
On Malcolm McClaren: “The pursuit of outrageous failure was his key to success. Try something radical that will be really good or bad.”
RICK BOYKO Ogilvy North Am CCO
Started VCU Adcenter with Lee Clow to make kids “think about ideas that stretch past conventional media to website, retail enviro, tradeshow, billboard – and must have same attitude, but don’t manifest themselves in the same way.” Eg? BMW films
Reason for Cannes is networking
Consistently her own worst enemy, she once spouted,
“I’ll burn that bridge when I get to it.”
And sadly, she nearly always did.
Okay, time for you all to get back to my ads… go on! >>>^